Duolingo

Creative Concept - Brandon S

The Breakdown

Problem

The deficit in the marketplace is that Duolingo users have but do not use the app.

Most Important Message

Duolingo will open more opportunities for you. So don’t miss your chance!

Opportunity

Now, because of Covid-19 more people have been trying Duolingo more than ever.

Support

People don’t realize they are missing an opportunity until it is brought to their attention. Once it is recognized, that is when FOMO sets in.

Initial Thoughts

Communicating helps people to express their ideas and feelings, and it, at the same time, helps us to understand the emotions and thoughts of others.

Execution & Voice

Out of Home Ad Placement.
Fun, Comedic campaign voice.

F.O.M.O

What is FOMO?

Fear of Missing Out: Is the feeling of anxiety that a person experiences when they think they’re missing out on something.

The Art

The Locations

Don't Get F.O.M.O, Get Duolingo

Concept: When it comes to speaking another language it is always useful when applying for a job, ordering at a restaurant, giving directions, impressing people or when the nail lady is talking shit about you right in front of you. The list goes on…

Challenge: The deficit in the marketplace is that Duolingo users have but do not use the app. People need to realize that there is REAL power in communication. Communicating helps people to express their ideas and feelings, and it, at the same time, helps us to understand the emotions and thoughts of others.

Insight: When we can’t express ourselves properly we miss so many opportunities in life.