


SPEDUCCI
Brand Design
UX/UI
Product Photography
By: Brandon S
Retail & Emerging Tech
Background: Speducci Mercatto is a local restaurant, deli, and grocery focused on providing modern taste rooted in traditional Italian practices. They believe that hard-working adults should indulge in rich and delicious Italian cuisine. They also believe their customers should be able to indulge in their unique flavours at home.
Challenge: Introduce Speducci, a small local restaurant, to a wider range of customers both in-store
and for take-out.
Insight: Food is not just fuel, its fun. Eating with loved ones should be a moment of leisure within your busy schedule and good quality food allows you to slow down and appreciate the moment.
The Speducci Goal
By combining an award-winning dining experience with a grocery and deli, customers can enjoy a delicious meal while being able to take home the very ingredients that went into the dish.
By making improvements to the way they market and merchandise themselves and giving the brand personality through in-store and advertising mediums, people are more drawn to the brand and more likely to try the food.



